02.10.26 - Mountain Dew goes Pitch Black with new flavour launch

Mountain Dew is expanding its range with the launch of Mountain Dew Pitch Black, a new citrus grape-flavoured drink available exclusively through Booker from October, ahead of a national rollout from November 2026.

The launch builds on Mountain Dew’s strong position in the category, with the brand now worth £32.6m in Retail Sales Value[1]. Mountain Dew Pitch Black gives retailers a new single-serve option from the popular brand, which is the third fastest growing flavoured carbonates brand in convenience[2].

With its dark purple colouring and bold, space-inspired packaging, Pitch Black brings a distinctive new look to the Mountain Dew range. The latest innovation brings a bold fusion of citrus and grape flavour, crafted to support retailers in catering to those consumers looking for new and different taste beyond core ranges.

David Laidler, Brand Director of Carbonates at Carlsberg Britvic said: “Mountain Dew is flying, with sales up over 11.5% year on year[3]. Our bold new Pitch Black flavour  innovation offers customers an opportunity to build on that momentum. With its bold taste, striking dark liquid and standout pack, it’s sure to grab shoppers’ attention.

We’re confident Pitch Black will deliver strong sales by exciting fans, while bringing new consumers into the Mountain Dew brand.”

Available exclusively through Booker from October, Mountain Dew Pitch Black will launch in 500ml price-marked packs (PMPs) in cases of 12, before rolling out nationally from November 2026. POS support including a full barker, A4 poster, window vinyl and strut cut with bottle cut out will also be available for independent retailers to order through Carlsberg Britvic’s At Your Convenience. Digital assets will also be available, including a static till screen, Facebook post and Instagram post.