Returning for its fifteenth festive season, J2O Glitterberry will be back on shelves from September alongside two new limited-edition flavours: J2O Appleshimmer and Sainsbury’s-exclusive J2O Sparkleberry.
As the UK’s number one adult soft drinks brand[1], J2O continues to help retailers tap into demand for premium, alcohol-free serves during social occasions. The festive season is an important moment for the Carlsberg Britvic brand, when get-togethers and celebrations create even more opportunities for shoppers to reach for something special. J2O is the ultimate social crowd-pleaser, helping make festive occasions feel that little bit more sparkly. This presents a particularly strong opportunity for retailers, with 38% of J2O shoppers purchasing Glitterberry exclusively[2]. This highlights the continued appeal of limited-edition seasonal flavours and the role they can play in driving incremental sales.
Carly Sims, Adult Socialising Director at Carlsberg Britvic, comments: “The festive season represents one of the biggest opportunities of the year for the adult soft drinks category. At the same time, shoppers are increasingly seeking premium alcohol-free options as increasing[3]
“Our festive J2O range is designed to help retailers make the most of this demand. Building on the success of J2O Glitterberry, J2O Appleshimmer combines warming spiced apple and cinnamon flavours with edible glitter, and a unique colour-changing effect for a fun yet premium twist that creates standout shelf appeal. Meanwhile, J2O Sparkleberry blends blueberry and apple flavours. With all variants suitable to enjoy hot or cold^, they help retailers drive sales across a variety of festive occasions.”
J2O Glitterberry and J2O Appleshimmer will launch across grocery, convenience, wholesale and discounter channels from 7 September through to January. Both variants will be available in 4 x 275ml bottle multipacks (£5.00 RRP), while J2O Glitterberry will also be available in a 10-pack multipack (£10.35 RRP)*.
J2O Sparkleberry will launch exclusively in Sainsbury’s from 7 September in 4 x 275ml bottle multipacks (£5.00 RRP)*.
The launch will be supported by in-store activations across grocery and discounter retailers.
^ Just shake the bottle, empty into a microwaveable mug and heat for 60 seconds. Always stand for one minute before consumption.
*All retail prices are at the discretion of the seller
[1] NielsenIQ, Total Coverage, Vol & Value Sales, Carlsberg Britvic Defined Adult Soft Drinks, MAT to 22.08.2026
[2] Worldpanel Take-home Data | Duration: 16 Weeks | Period End Date: 28-12-2025 | Periodicity: Current | Measure: Buyer Share % | Retailer: Total Market | Cross shop of total J2O & J2O glitterberry.
[3] Kantar Alcovision (Drinkers %) 12 me 30th June 2026 – In relation to increasing moderation with shoppers
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