15.09.26 - Jimmy's Brings Dessert to the Chiller with New Choc Fudge Sundae Iced Coffee

Jimmy’s is bringing a little more indulgence to the fridge this autumn with its latest Limited Edition, Choc Fudge Sundae Iced Coffee – a creamy, chocolatey tasting take on iced coffee inspired by one of the ultimate dessert classics.

The launch gives shoppers an exciting new way to enjoy iced coffee, whether they fancy an indulgent flavour, a coffee shop-inspired serve or simply a product that makes their morning a little more exciting.

Choc Fudge Sundae Iced Coffee builds on Jimmy’s track record of bringing bold and unexpected flavours to the category, giving retailers fresh ways to engage shoppers and tap into treat-led occasions throughout the day. Jimmy’s limited-edition flavours have added £1.5m in value to the brand since launching in September 2024[1], with its latest Cookie Butter flavour continuing this momentum – the 250ml format is currently performing 17% ahead of the previous Caramel Waffle limited edition[2]. For retailers, Jimmy’s strong limited-edition performance highlights the opportunity to drive trial and incremental sales through flavour innovation.

Combining Jimmy’s signature Rainforest Alliance Certified coffee with rich chocolate notes and creamy fudge flavours, Choc Fudge Sundae puts a Jimmy’s spin on the classic ice cream sundae. The seriously indulgent flavour has been created with occasions beyond the traditional morning coffee in mind, from lazy Sundays and the 3pm slump to whenever dessert feels like a good idea.

Russell Goldman, Managing Director, Breakthrough Brands, Carlsberg Britvic, comments: “Limited editions allow us to have some fun with flavour and continually give shoppers something new to discover. We’ve already seen a great response to flavours like Cookie Butter, and Choc Fudge Sundae takes that indulgence another step further.

“Shoppers increasingly expect more choice and excitement from their drinks, with the coffee shop trend for indulgent, dessert-inspired serves helping to shape expectations around flavour. Familiar dessert flavours give us a great opportunity to tap into this, delivering something that feels both recognisable and different. For retailers, launches like this can help create renewed interest in the category, encourage trial and give shoppers more reasons to pick up iced coffee across different occasions throughout the day.”

Jimmy’s Limited Edition Choc Fudge Sundae Iced Coffee will roll out from September across Co-op, Sainsbury’s and Morrisons, available in 250ml SlimCan format with an MRSP of £1.70, and 380ml BottleCan format with an MRSP of £2.75.