Retailers could be in with the chance of scooping up the ultimate summer Treat day with Pepsi. Carlsberg Britvic has launched an exciting nationwide competition to celebrate the arrival of its indulgent new Pepsi Zero Sugar Ice Cream Flavour range.
Having recently unveiled its indulgent trio of Zero Sugar Ice-Cream inspired Flavours- Cherry & Vanilla, Raspberry Ripple and Salted Caramel*, Pepsi is giving three lucky retailers the chance to win an unforgettable experience day.
Designed to tap into growing consumer demand for new, indulgent flavours that can offer a Treat moment in their day, the new Pepsi Zero-Sugar Ice Cream Flavours range brings a creamy twist to Pepsi’s iconic cola taste, reimagining the nostalgic combination of cola and ice cream into the ultimate sweet treat for shoppers this summer. The launch comes as the flavoured cola category continues to grow ahead of unflavoured cola1, creating a major opportunity for retailers to drive excitement within the category.
Running from 18 July-17 August 2026, retailers can enter the competition by heading to Carlsberg Britvic’s At Your Convenience platform, sign up or log in, and complete a simple entry form with their full name, store name and email address. Three lucky winners will then be selected to each win a £250 experience gift card.
On the platform, retailers can also explore the new Pepsi Ice Cream Flavours range and discover how the latest flavour innovation can help drive excitement and impulse purchases this summer.
David Laidler, Brand Director-Carbonates, Carlsberg Britvic comments, “This competition is all about rewarding and supporting our retail partners during one of the biggest trading periods of the year, while also celebrating the arrival of our brand-new Pepsi Ice Cream Flavours range. Summer is a key sales opportunity for convenience retailers, and we wanted to give something back by offering the chance to win an unforgettable treat day with Pepsi.
At the same time, we’re encouraging more retailers to engage with our At Your Convenience platform, where they can discover the latest category trends, new product launches and tools designed to help them drive sales and maximise opportunities in-store. With flavoured fizzy drinks continuing to drive growth within soft drinks during summer months2, there’s a real opportunity for retailers to create excitement and increase impulse purchases this summer.”
The new Pepsi Ice Cream Flavours are available now*, with Cherry & Vanilla and Raspberry Ripple rolling out nationwide from 14 July. The range will be available in a variety of formats, including 8 can multipacks, 500ml plain and price-marked packs. Cherry & Vanilla and Raspberry Ripple Ice Cream Flavours will also be available in individual 330ml cans.
*Salted Caramel only available in selected retailer
Terms and Conditions
GB (England, Wales and Scotland), 18+ only. Promotional Period 00:01 18/07/26 – 23:59 17/08/26. No Purchase Necessary. Internet Access Required. Visit https://atyourconvenience.com/campaigns/pepsi-ice-cream-competition/, sign up or log in and complete the entry form to be entered into the prize draw. Max 1 entry per person. Prizes: 3x £250 experience gift cards (1 per winner). Visit https://www.britvic.com/terms-and-conditions/ for Full Terms & prize details. Promoter: Britvic Soft Drinks Limited
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