22.06.26 - Tango Expands Its Core Range With Strawberry Flavour

This summer, Tango is expanding its portfolio with the launch of Tango Strawberry - a refreshing addition, designed to build on the popularity of strawberry-flavoured soft drinks.

Rolling out in Iceland and available within QSR outlets from 22 June, the new variant builds on Tango’s reputation for delivering impactful flavour innovation that drives excitement and keeps consumers coming back for more.

The flavour is on the rise too, with strawberry-flavoured drinks having grown in both volume (+6.7%) and value (+12%) over the last year in the on-trade. With its vibrant flavour and unmistakable Tango packaging, it’s set to help retailers tap into the potential for strawberry within flavoured carbonates. By permanently adding the classic flavour to its portfolio, Tango is bolstering its core range and helping to offer more choice from a popular and recognisable brand.

Tango Strawberry will be available across various wholesalers (subject to stock) to the QSR channel in MP24s (£13.19 MRSP) and will also launch in Iceland in MP24s (£13.19 MRSP) from 22 June. To help drive awareness of the new flavour, the launch will be supported by shopper and digital comms across QSR.