Tango is offering five retailers the chance to each win a £200 cash prize to celebrate the recent launch of Tango Sours, a bold new zero-sugar range available in two mouth-watering flavours - Watermelon and Tropical. The competition is designed to help retailers capitalise on the excitement surrounding one of the brand's biggest launches of the year, while driving visibility in-store.
Delivering refreshment with a sour twist, Tango Sours is championed by the tagline 'Brace yourself, it Tangs back', appealing to younger consumers looking for more adventurous taste sensations. To bring this to life, retailers are encouraged to put their own reactions to the test. To enter, retailers simply need to register on At Your Convenience, stock any Tango Sours newly released 500ml bottles or cans on shelf or in chillers, and enter a photo of their best sour face alongside the display.
With the range including familiar, well-loved flavours such as tropical, already a popular soft drinks flavour in the UK[1], and a bold new addition - Watermelon, Tango Sours is perfectly placed to win over a generation hungry for excitement with every sip. The range’s bright distinctive packaging matches Tango’s new visual identity unveiled earlier this year, and is designed to recruit shoppers and drive stronger appeal, particularly among Gen Z consumers.
David Laidler, Brand Director of Carbonates at Carlsberg Britvic said: “Tango Sours is already generating real excitement thanks to its bold flavours and standout shelf presence. We wanted to give retailers a fun and simple way to get involved with the launch, while rewarding those who are helping bring the range to life in-store. We're looking forward to seeing retailers embrace their sour side for a chance to win.”
Tango continues to demonstrate its category leadership, having generated more value sales than any other flavoured carbonate brand from new product launches over the last three years[2]. Tango Sours is offering retailers an opportunity to tap into the buzz around the iconic brand and spark excitement among shoppers ready for a drink that Tangs back.
Retailers can enter the competition from 8 June to 12 July (T&Cs apply*). The Tango Sours range is available in a 4x 330ml multipack (£4.09 RRP), 1.5 litre bottles (£3.35 RRP) and newly released 500ml bottles (£2.39 RRP).
*Short Terms & Conditions
GB (England, Wales and Scotland), 18+ only. Promotional Period 00:01 08/06/26 – 23:59 12/07/26. No Purchase Necessary. Internet Access and bank account Required. Visit https://atyourconvenience.com/campaigns/tango-sours-competition/, complete the entry form and upload a photo featuring Tango Sours in your chiller and your best sour face to be entered into the prize draw. Max 1 entry per person. 5 Prizes of £200 cash. Visit https://www.britvic.com/terms-and-conditions/ for Full Terms & prize details. Promoter: Britvic Soft Drinks
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