This April, Robinsons is teaming up with the much anticipated ‘Star Wars: The Mandalorian and Grogu’ movie. To mark the first cinema release from the Star Wars franchise since 2019, Robinsons are launching two limited-edition flavours: Mango-Lorian Blast (Starfruit & Mango) and Beskar Berry Blend (Pomegranate & Blackberry).
The two flavours will be available in Robinsons Core Double Concentrate, featuring an intergalactic sparkle, as well as Robinsons Ready-to-Drink and Fruit Shoot, helping retailers tap into shopper buzz around the iconic franchise. To further drive excitement, Robinsons Core Orange and Apple & Blackcurrant 1.75L and 1L formats and Robinsons Minis 66ml format will feature unmissable on-pack thematics. The tie-up will be supported with national out-of-home advertising to help increase campaign awareness.
Robinsons, the number one squash brand1, is a firm family favourite bought by nearly 40% of households2. Now worth £648m3, the UK squash category continues to deliver impressive scale and strong shopper demand. Through this collaboration, retailers can capitalise on that popularity by encouraging shoppers to ‘discover a galaxy of refreshment’, attracting new shoppers while driving purchase among existing fans of both squash and Star Wars. With Star Wars’ broad family appeal set to spark consumer curiosity and excitement in-store, the collaboration will further cement Robinsons and Fruit Shoot as go-to family favourites.
Clare Brosnan, Brand Marketing Director at Robinsons comments: “Building on the success of previous film partnerships, we’re continuing to bring the fun to the squash and kids’ drink categories with this exciting collaboration. Star Wars has a unique ability to bring generations together, which makes it a natural fit for Robinsons. With families increasingly looking for small moments of fun and discovery in everyday routines, we wanted to create flavours and packs that spark imagination and make drink time a little more exciting. By bringing the world of Star Wars: The Mandalorian and Grogu into the Robinsons portfolio, we’re giving shoppers something new to explore while helping retailers create theatre in the squash aisle”
Robinsons Double Concentrate’s ‘Mango-Lorian Blast’ and ‘Beskar Berry Blend’ will be available across the grocery and convenience channels in 1L formats from 8 April for a limited time only. The same flavours will be available in Robinsons Ready-to-Drink plain and price-marked packs, and Fruit Shoot eight-packs, across the same channels and time period.
‘Star Wars: The Mandalorian and Grogu’ launches in cinemas 22 May, creating a clear opportunity for retailers to unlock additional squash and Fruit Shoot sales in the key summer trading period.
1 Total Coverage, Total Robinsons Squash Carlsberg Britvic Defined, Value Sales, 52WE 22/02/2026
2 37.6% Kantar Take Home Panel, Flavoured Concentrates, HH penetration L52wks 22.2.26
3 NielsenIQ RMS | Total Flavoured Concentrates Carlsberg Britvic defined | Value Sales | 52 wks w/e 07/02/26
Notes to Editors
RRPs*
Starfruit & Mango Double Concentrate, 1L PET: £2.49
Pomegranate & Blackberry Double Concentrate, 1L PET: £2.49
Ready-to-Drink Starfruit & Mango: £1.95
Ready-to-Drink Starfruit & Mango Price-marked pack: £1.19
Ready-to-Drink Pomegranate & Blackberry: £1.95
Ready-to-Drink Pomegranate & Blackberry Price-marked pack: £1.19
Fruit Shoot Starfruit & Mango eight-pack: £3.55
Fruit Shoot Pomegranate & Blackberry eight-pack: £3.55
*All pricing and promotion is at the sole discretion of the retailer
Contact:
For further press information, please contact the Carlsberg Britvic team at Cirkle.
Email: carlsbergbritvic@cirkle.com
Tel: 01494 731 750
Comments
Article is closed for comments.