Robinsons squash is adding a bold new fruit blend to its popular Fruit Creations range – Strawberry, Cherry and Lime. This creative new flavour will help elevate adult squash occasions. Rolling into grocery from 9 March, the vibrant flavour continues to add more choice to the adult squash category.
Robinsons, the number one squash brand[1] that’s bought by nearly 40% of all UK households[2] is a popular staple, and the category goes from strength to strength with squash being the most consumed soft drink[3]. The launch of the new Robinsons Creations flavour presents a perfect opportunity for retailers to tap into – adding flavour to water occasions and enticing young adults with relevant products.
Clare Brosnan, Brand Marketing Director-Robinsons, Carlsberg Britvic comments: “Robinsons has a full range of products which caters to different shoppers – from parents looking for solutions for their kids, to young adults after a flavourful, premium squash serve. As a trusted household brand, the aim of the new Robinsons Creations Strawberry, Cherry and Lime variant is to offer choice within adult squash occasions and help drive retailer’s sales within the category.”
Robinsons Fruit Creations Strawberry, Cherry and Lime will be available from 9 March, at a recommended retail price of £2.49, in a 1 litre bottle across the grocery channel.
Notes to Editors
Contact:
For further press information, please contact the Carlsberg Britvic team at Cirkle.
Email: britvic@cirkle.com
Tel: 01494 731 750
1 NielsenIQ RMS,GB - TOTAL SOFT DRINKS, Carlsberg Britvic Defined, Value sales 52 w/e 31/01/26
2 37.6% Worldpanel Take-Home, Carlsberg Britvic Defined Dilutes, Penetration %, 52 we 25.01.26
3 Worldpanel Usage Total In Home & Carried Out, Carlsberg Britvic Defined Dilutes, Occasions Share of Total Soft Drinks, 52 we 28.12.25
Comments
Article is closed for comments.