Low sugar, low calories, high fibre, and real fruit juice – designed for modern soda drinkers.
Popular soda brand poppi is launching in the U.K at the beginning of March.
Born online and backed by pop culture, poppi is shaking up the soft beverage market with bold fruity flavours, vibrant design and main character energy in every sip. poppi delivers full flavour fizz that’s made with ingredients you can love; low in sugar, low in calories and high in fibre – it’s pure feel good-fizz that tastes as good as it looks.
In 2025, PepsiCo completed its acquisition of poppi for $1.95 billion, marking a significant step in its ongoing portfolio transformation and underscoring its commitment to delivering great‑tasting modern beverages that align with evolving consumer trends.
Beyond the beverage, poppi stands out through its culture-first, social-led DNA. Built through creator partnerships and strong community engagement, the brand has driven standout awareness and loyalty in a fast-growing segment. Distinctive within both the modern soda space and PepsiCo’s wider portfolio, poppi recruits new consumers, unlocks new occasions and supports portfolio premiumisation, representing the next generation of soda for today’s market, but also delivers full-flavoured refreshment with low sugar, low calories, real fruit juice and high fibre, meeting growing consumer demand for drinks that combine enjoyment with added benefit. poppi is distributed and produced locally for the UK market by PepsiCo’s strategic bottling partner Carlsberg Britvic.
Munnawar Chishty, Chief Marketing Officer, Carlsberg Britvic said: “poppi launching in the UK is a hugely exciting moment for the category. The brand has already built remarkable traction in the US, and we’re now bringing that same energy and consumer appeal to UK shelves. Shoppers are actively seeking soft drinks that offer great flavour and a modern brand story – and poppi delivers on both. With its vibrant packaging, bold flavour lineup and proven ability to attract consumers, poppi gives retailers a high-impact proposition that stands out immediately in-store. This launch injects real dynamism into the fixture and positions poppi as a must stock option for operators looking to capture the growing demand for modern soft drinks with genuine personality.”
Natalia Fillipociants, GM Europe FOBO, PepsiCo said: “With its rapid growth, strong consumer engagement and clear point of difference, poppi represents an exciting step forward in the evolution of PepsiCo’s beverage portfolio and our ambition to shape the future of refreshment. As the first global launch for the brand following its success and acquisition in the US, this marks an important milestone for us. poppi is an opportunity to lead the next evolution of soda by blending great taste, cultural relevance and emotional connection, while attracting new consumers, occasions and value into the PepsiCo system. We see poppi as a category leader that reflects changing consumer tastes and emerging occasions, and we’re excited to bring that momentum to the UK to help unlock its next chapter of growth, with much more innovation to come.”
poppi will be available in 330ml cans, sold both individually and in four-packs across all five flavours — Strawberry Lemon, Orange, Raspberry Rose, Lemon Lime and Wild Berry. poppi is launching in the UK on 5 March. Available in Tesco & Pret nationwide, before rolling out more widely later in the year.
Media Contacts: poppi@goodcultureinc.com
Comments
Article is closed for comments.