09.12.25 - Poretti returns to TV amid exceptional growth and in time for the festive season

Birrificio Angelo Poretti, the full-flavoured premium Italian-style lager, known for its exceptional taste, is returning to UK TV screens this winter with its popular Welcome to the Lake campaign, set on a surreal Italian lakeside, featuring the brand’s signature foxes.

Poretti has been a huge hit in the UK and its popularity continues to increase, with the beer now at +78% volume growth¹

Poretti has already demonstrated significant growth in the UK, in recent years and is one of the fastest growing off-trade world lagers (+78% volume and +57.4% value²

Dharmesh Rana, Brand Director – Premium Brands, Carlsberg Britvic, said: “The introduction of our gift with purchase offer marks an exciting phase for us, giving retailers the tools they need to encourage consumers to try Poretti and grow sales. We’re delighted by how successful Poretti has been and this marketing support helps us to continue momentum as one of the fastest growing off-trade world lager³

The return of the campaign, rolling out across TV, digital, billboards and social media, represents a significant investment from the brand, as it seeks to offer something original and extraordinary.

For more information about Birrificio Angelo Poretti and how to stock, visit: https://sales.birrificioangeloporetti.co.uk/off-trade/

¹ Nielsen IQ RMS, Total Coverage, Carlsberg Britvic Defined Lager, Volume Sales, MAT w/e 04.10.25 . additional aims to elevate the success and performance of the brand even further.

² Nielsen IQ RMS, Total Coverage, Carlsberg Britvic Defined Lager, Value Sales, MAT w/e 04.10.25 ). The return of the much-loved advert and ahead of the festive period seeks to encourage trial and increase sales in the off-trade, benefitting both retailers and their customers.

³ Nielsen IQ RMS, Total Coverage, Carlsberg Britvic Defined Lager, Value Sales, MAT w/e 04.10.25 and looks to build on the brand’s strong potential for growth.”

Contact

For further press information, please contact the Carlsberg Britvic team at Cirkle.

Email: carlsbergbritvic@cirkle.com 

Tel: 01494 731750