We’re kicking off the new year with the launch of Pepsi MAX Tropical, an exciting new addition to our MAX flavours portfolio.
Blending pineapple, mango and peach flavours, the innovation is designed to meet growing shopper demand for exciting new flavoured cola options. Alongside the launch, the brand is unveiling a refreshed look for its £218 million Pepsi MAX flavours range1, hitting shelves this January.
The updated packaging features a clearer design, stronger colour cues and distinctive fruit flavour icons, all crafted to enhance Pepsi MAX’s appeal through standout shelf presence.
Consumer appetites for bold new flavours are increasing, with the flavoured cola category growing six times faster than unflavoured cola2. Carlsberg Britvic is well positioned to lead this trend: Pepsi MAX is the Number 1 Cola brand by volume in the UK3, and Pepsi MAX Cherry is the number one flavoured cola, worth over £207m RSV4.
In a category full of choice, strengthening Pepsi MAX’s flavours offering is a priority for the brand, in order to maintain engagement among Gen Z shoppers and beyond. The addition of Tropical, a popular soft drink flavour in the UK5, paired with a bold new visual identity, aims to ensure the brand continues to stay relevant, eye-catching and top of mind with shoppers.
“The evolution of our Pepsi MAX flavours range reflects our commitment to staying ahead of changing shopper expectations. Combining bold innovation with a refreshed identity allows us to enhance the consumer experience and strengthen the brand’s role within the wider category to support retail sales.”
“The packaging redesign has been intentionally crafted to catch the shopper’s eye in a busy retail environment, while distinguishing the range from our core Pepsi MAX offering. The bolder colour blocking and introduction of vibrant fruit icons creates instant recognition from a glance, with the refined layout bringing a cleaner, more modern feel. Our aim is to increase basket spend, elevate Pepsi MAX’s shelf presence and add value to retailers’ flavoured cola ranges.”
David Laidler, Brand Director – Carbonates
Pepsi MAX Tropical, alongside the updated packaging across Pepsi MAX Cherry and Lime, is now available across the grocery, convenience and wholesale channels.
Pepsi MAX Tropical launches in a variety of formats, including: 2L, 500ml and price-marked bottles, 330ml can and multipacks of x8, x18 and x24.
The new launch activity will be supported by a campaign spanning billboards, social media, experiential and digital media across April and May so look out for more in the Spring!
1 Nielsen IQ RMS, Total Coverage, Total Soft Drinks, Carlsberg Britvic Defined, Value sales, 52WE 13.12.25
2 NielsenIQ, RMS, Total Coverage, Cola CBBV defined, Value Sales, 52wks 2YA & YA, w/e 03/01/26 and CGA by NielsenIQ, FS&L database, Total OOH, Cola CBBV defined, Values Sales, 52wks vs 2YA & YA, w/e 31/10/25
3 Nielsen Scantrack, Total Coverage incl. Discounters, Pepsi MAX Flavours & Coke Zero Flavours, Carlsberg Britvic Defined, Volume Sales 52 wks WE 03/01/26 and FS&L database, Total OOH, Cola CBBV defined, Volume Sales, 52 wks w/e w/e 31/10/25
4 Nielsen IQ RMS, Total Coverage, Total Soft Drinks, Carlsberg Britvic Defined, Value sales, 52WE 13.12.25
5 Nielsen IQ RMS, Total Coverage, Total Soft Drinks, Carlsberg Britvic Defined, Value sales, 52WE 03.01.26
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