J2O is helping retailers to drive their premium soft drink sales this festive season with the return of seasonal favourite, J2O Glitterberry. The grape, cherry, and winter spice flavour with edible red glitter, will be available across the grocery channel from 1 September for a limited 16-week run.
To drive consumer engagement, the launch will be accompanied by an on-pack promotion across the core range, giving shoppers the chance to win Ticketmaster e-gift cards and Bluetooth speakers. To enter, consumers must simply purchase a pack of J2O Orange & Passion Fruit, Apple & Mango, Apple & Raspberry, or Glitterberry and visit the J2O website to enter.
With three quarters of young people claiming they reduced their alcohol intake over Christmas in 20241, there is a clear opportunity for retailers to focus on growing their adult soft drink sales. By stocking J2O Glitterberry, retailers can capitalise on this trend and tap into the strong demand for non-alcoholic drinks with a twist, making it a must-stock for the festive period.
Munnawar Chishty, Carlsberg Britvic CMO comments: “With consumers entertaining friends and family more often and at home during the run up to Christmas, we’re aware how key this shopping period is for retailers. We know that J2O Glitterberry is a firm favourite with our customers2. However, this year’s on-pack promotion will add an extra layer of excitement, giving shoppers a reason to choose J2O and enable retailers to maximise their premium adult soft drink sales.”
In addition to this, with more and more consumers looking for new and unusual options 3, J2O is launching a new Apple, Kiwi & Lime flavour across its blends range for a limited three month run. This flavour, Kiwi, predicted to be one of the next trending flavours4 comes in a bright, colourful pack designed to catch the eye of consumers seeking bold and interesting flavours.
J2O Glitterberry will be available across the grocery channel from 1 September 2025 for a 16- week period. The product is available at a recommended price of £6.24 and £13.55 in multipacks of four and ten. J2O Apple, Kiwi & Lime will launch exclusively to Tesco, from 5 November, at a recommended price of £6.24 in a multipack of four.
J2O is also introducing its popular core Apple & Mango flavour in a multipack of four, making it the ideal choice for sharing occasions this social season. These can be found across the grocery channel from October at a recommended price of £4.75.
1 The Guardian, Dry Christmas: why are so many people giving up booze this festive season?, Dec 24
2 NielsenIQ RMS Total Coverage, Sales Value, Carlsberg Britvic Defined Adult soft drinks 52 we 28/06/25
3 GlobalData Flavours and Functions report Sept 2024
4 Black Swan Data's flavour trend predications - October 24
SHORT TERMS AND CONDITIONS
18+, UK. Promo Period: 09:00 01/09/25 to 23:59 31/12/25. Purchase necessary. Internet access & email required. To enter, purchase a participating J2O product (instore or online), scan the QR code where available or visit www.j2o.co.uk/juicyprizes, enter full name, email & upload receipt. Retain receipt. Max 1 prize per person. Max 1 entry per 1 receipt. 448 prizes to be won via winning moments: 48x £200, 80x £100 & 160x £50 Ticketmaster eGift cards; 160x Bluetooth Speakers. First entrant who enters on or after a randomly allocated winning moment will win the prize allocated to that winning moment. 448 winning moments available during promotion period. Winning moments deferred if not claimed. No guarantee all prizes will be won. Unclaimed prizes reallocated to Mop Up Draw. Full terms and exclusions: www.j2o.co.uk/juicyprizes. Promoter: Britvic Soft Drinks Ltd. Subject to availability.
Notes to Editors
*All retail prices are at the discretion of the seller
Contact: For further press information, please contact the Carlsberg Britvic team at Cirkle.
Email: carlsbergbritvic@cirkle.com
Tel: 01494 731 750
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